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With over 16,000 employees and 2300 betting shops, William Hill ranks as one of the top betting service companies in the UK, with a market capitalisation in 2012 of nearly £2 billion. Online operations are based in Gibraltar which benefits both the company through low taxes, and players, through better odds being offered, while local regulations demand fair play and financial transparency. Gibraltar law also ensures that players' details are tightly guarded, and all deposit funds are secure.
Sports betting is at the heart of William Hill and from their site, you can place a stake on just about every sport imaginable, as well as other markets like politics and entertainment. The website is very well designed, with all of the current day's in-play action listed, while there are brief introductions to each event to help you decide where to place your bets. The Bet Slip is easy to fill out and the Tip Advisor tab means that you can see what other people, including top tipsters, are saying. There are lots of podcasts to listen to and even a selection of side games like Roulette and slots to play once you have placed your bets.
The casino part of the site uses Playtech software. Games have good graphics, with some great progressive jackpot prizes. Playtech has lots of film tie-ins with slots based on Iron Man, Gladiator, Rocky, The Pink Panther and more. You will find several variations of the most popular games, for example, 11 different Roulette games, including:
New players are able to claim a welcome bonus through the promotional offers and bonus codes available, and there are some exceptionally good bonuses for returning players which let you play more often for less outlay. In 2012, the casino site was crowned Slots Operator of the Year at the EGR awards, the industry's most prestigious awards ceremony.
The Vegas site carries a selection of instant play games that you won't find on the main site, specialising in jackpots, and although bonuses tend to be smaller here, it's still a great place to play if you want some extra variety.
With over $20 million in guaranteed prizes each month, and an outstanding VIP scheme, William Hill Poker can have over 10,000 cash players and 50,000 tournament players online at peak hours. You can play Texas Holdem, Omaha, Omaha Hi-Lo, Seven Card and Five Card games at a wide range of prices, and there are freerolls for new players to practice their play. New sign ups get a cash bonus which is released into their account gradually the more you play, the more WH Points you earn, which can earn you better cashback offers and entry to exclusive games, depending on the rewards scheme level that you have reached.
William Hill Bingo is part of the big Virtue Fusion network which means many players are online at any time, boosting prizes and making the games more exciting. You can play 90 ball, 80 ball, 75 ball, 75 ball Pattern and Multi-Variant games, and there are plenty of free games to get started on, with real cash prizes. As well as a new player welcome bonus, there are also on-going promotions like buy one get one free or deposit match bonuses on particular days of the week.
The day trader site lets you bet on commodities, forex and the markets with fixed odds and binary betting options. With a welcome bonus to get you started, the most popular options include Wall Street 30, Silver and Gold prices, FTSE100 and trading in: GBP, USD, EUR, JPY CHF and AUD currency rates. Day trading is particularly popular as a mobile betting app.
All of the different betting opportunities are available as mobile apps. Compatible with most popular makes of smartphone, the sports and financials markets are exceptionally good, while the casino, poker and bingo sites offer a more limited selection of games, largely due to the additional download requirements.
Most major deposit options are accepted, with low minimum and high maximum payment thresholds, while withdrawals are sent back to the card or account from which you made the deposits. Before requesting a withdrawal, you will need to provide proof of identification to comply with anti-fraud regulations. Once you open an account at William Hill, you can use the same login and account details to play at any of the sites.
William Hill are one of Europe's biggest online gambling providers, and have worked hard to build up a reputation as a fair place to play. Their sites are very well designed and easy to navigate.
 | Reputable brand. |
| | Good range of betting sites. |
| | Wide variety of deposit and withdrawal methods. |
 | Bonus codes could be better. |
| | License Number: 39225 |
| | Registration Number: 707 |
After starting at William Hill in January 1973 and working his way up the corporate ladder, Ralph Topping was appointed chief executive in February 2008.
Customer Services:
0800 085 6296
Email:
support@willhill.com
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One of the most visited bingo sites.
